Start Date: 09/06/2015
End Date: 09/06/2015
Venue: Hughes Hall
Selling science? News, public relations and communicating scientific research
17:30, 9 June
Hughes Hall, Cambridge
In the era of 140 character tweets and 500 word blogs, how can the scientific community successfully yet accurately engage journalists with the results of its research?
Dr Andy Williams will provide insight on what works and what to avoid when conveying the complex - and often conflicting – stories science reveals.
Andy is a lecturer at Cardiff School of Journalism, Media and Cultural Studies where his research centres on news sources and the growing influence of public relations on the UK media, especially in relation to science and health news. This is the subject of his bestselling book, Flat Earth News.
Hosted by health policy think-tank the PHG Foundation in partnership with Cambridge University Health Partners and Hughes Hall, The Life Sciences & Society Seminars bring expert insight to topics ranging across science, medicine and the humanities.
The seminars are free. Details of how to book and news of the programme for 2015 are on the PHG Foundation website at www.phgfoundation.org/LSSS. Advance booking is required.